Claims subtantiation

With a strong expertise in image analysis, we prove the effectiveness
of your products in relation to consumer perception.

We help you in the different stages of the implementation of your study.
From the design of your protocol to the illustration of your results, our know-how allows a fine analysis of standardized images (acquired in vivo, ex-vivo and in vitro) guaranteeing ever more reliable results.

The claims we address fall into 5 categories

SKIN BEAUTY

In an increasingly connected world, appearance has become paramount. Reflecting the well-being inside, everyone takes care of his skin through products acting on the complexion or hydration.

All the claims: Color, homogeneity, skin texture, anti dark circles, anti-pollution, hydration,…

Hydration

Homogeneity

anti dark circles

Color

Texture

Pollution

ANTI AGING

With increasing life expectancy and a desire to look ever younger, cosmetic products help to fill in the signs of skin ageing.
Stains, wrinkles,… Today we want to analyze every detail of our beauty.

All the claims: Pigment spot, wrinkles 2D & 3D, Sagging, eye bag,…

Pigment spot

Wrinkles 2D 3D

Sagging

Eye Bag

SKIN IMPERFECTION

The skin is subjected every day to external aggressions leaving unsightly imperfections appear. Cosmeticians therefore work every day on the development of increasingly innovative mattifying or anti-redness products.

All the claims : gloss, redness, pores, blackhead, porphyrins, stretch marks,…

Gloss

Redness

Pores

Blackhead

Porphyrins

Stretch marks

HEALTHCARE

Although cosmetic products are always more innovative, they are not enough to treat certain skin diseases. For pathologies like Melasma or acne, you have to turn to dermatology.

All the claims : Acne, spider veins, melasma, keratose, atopic Dermatitis,…

Acne

Spider veins

Melasma

Keratose

Atopic dermatitis

MAKEUP AND HAIRCARE

The beauty routine of women has become an essential daily element.
Foundation, lips, nails, hair,… many claims are evaluated

All the claims: Lips, eyelashes, hair, nails, eyebrow, foundation,…

Lips

Eyelashes

Hair

Nails

Eyebrown

Foundation

SKIN BEAUTY

SKIN BEAUTY

In an increasingly connected world, appearance has become paramount. Reflecting the well-being inside, everyone takes care of his skin through products acting on the complexion or hydration.

All the claims: Color, homogeneity, skin texture, anti dark circles, anti-pollution, hydration,…

Hydration

Homogeneity

anti dark circles

Color

Texture

Pollution

ANTI AGING

ANTI AGING

With increasing life expectancy and a desire to look ever younger, cosmetic products help to fill in the signs of skin ageing.
Stains, wrinkles,… Today we want to analyze every detail of our beauty.

All the claims: Pigment spot, wrinkles 2D & 3D, Sagging, eye bag,…

Pigment spot

Wrinkles 2D 3D

Sagging

Eye Bag

SKIN IMPERFECTION

SKIN IMPERFECTION

The skin is subjected every day to external aggressions leaving unsightly imperfections appear. Cosmeticians therefore work every day on the development of increasingly innovative mattifying or anti-redness products.

All the claims : gloss, redness, pores, blackhead, porphyrins, stretch marks,…

Gloss

Redness

Pores

Blackhead

Porphyrins

Stretch marks

HEALTHCARE

HEALTHCARE

Although cosmetic products are always more innovative, they are not enough to treat certain skin diseases. For pathologies like Melasma or acne, you have to turn to dermatology.

All the claims : Acne, spider veins, melasma, keratose, atopic Dermatitis,…

Acne

Spider veins

Melasma

Keratose

Atopic dermatitis

MAKEUP AND HAIRCARE

MAKEUP AND HAIRCARE

The beauty routine of women has become an essential daily element.
Foundation, lips, nails, hair,… many claims are evaluated

All the claims: Lips, eyelashes, hair, nails, eyebrow, foundation,…

Lips

Eyelashes

Hair

Nails

Eyebrown

Foundation

Newtone develops acquisition systems
for each claim mentioned in the different sections.